The Importance of Internet Marketing for your Small Business

The Importance of Internet Marketing for your Small Business

No list of anticipated ecommerce trends would be complete without the almost-obligatory mention of the continued meteoric rise of mobile - specifically, mobile checkout and payment systems, and the continued rise of internet-connected devices.

Machine learning has already been integrated into many ecommerce systems, from product recommendation engines to improved search functionality. Amazon is notoriously secretive when it comes to specific figures, but an infographic recently published by the ecommerce giant states that Amazon shipped more than 5 BILLION items worldwide via Amazon Prime’s free one- or two-day shipping in 2017. Even more interesting is the data on Amazon’s fastest deliveries - just eight minutes for a forehead thermometer, and just nine minutes for five pints of ice cream. When it comes to broad match keywords, skepticism is the best policy. If you bid on the broad match keyword bike, Amazon could very well serve your ad when a user searches “kids bike helmet.” If you allow instances like this to continue for too long, your ads’ CTRs will suffer. By adding terms like helmet, bell, and tire pump as negatives, you’ll be able to bid on broad match keywords like bike without serving your ads when they’re irrelevant.

As Search advertisers are well aware, account and campaign structure carry hefty implications in terms of relevance. You could do some research and see if there’s an average conversion rate for other Amazon advertisers in your industry. With more than 8,000 Amazon Prime members currently living in areas offering Amazon Now’s one-hour(!) delivery service - and Amazon’s plans to expand the service even further this year - reducing the time between click and delivery is likely to become one of the bloodiest fights on the ecommerce battlefield this year. Also, wigs made with natural hair tend to be more expensive. Contrary to every natural instinct, many companies seem locked in a frantic battle to see who can claim the title of Most Ridiculous Connected Device. Combined with other emerging technologies such as driverless freight envisioned by automotive companies such as Mercedes-Benz, logistical improvements will drive (get it?) the ecommerce sector forward this year. In turn, more relevant ads drive more meaningful clicks.

When there's another food drive at work or you have an opportunity to volunteer -- again, stay open to the idea of sharing. Typically, the department of health (or the department of agriculture) approves and oversees cottage food businesses. Mobile payment has been one of the most dramatic changes to the way people shop since the advent of ecommerce itself. Another closely related ecommerce trend that will (unfortunately) gain even greater traction in 2018 is the Internet of Things, or IoT. Aside from serving as a reminder that not everything can (or should) be “smart,” this trend should also remind us that everything that can connect to the internet can serve as another point-of-sale system, a fact that will doom us to the kind of dreary dystopian future in which even our toasters and refrigerators mock us with annoying ads and special offers. MySpace provided just what it said in its name -- a space on the Internet that you could call your own. Of course, IKEA isn’t the only player in the ecommerce space vying for a slice of the augmented reality pie. Although early versions of the app were a little buggy (particularly in smaller dwellings with limited floor space), newer iterations are reportedly much more stable and intuitive.

Today, we're starting to see more dramatic departures from the keyboard-and-mouse interface configuration. Growth of the mobile payment market has increased steadily year-on-year since 2015, and there are at least 10 different mobile payment platforms available today, including mainstays like Apple Pay and Google Pay (the recently announced merger of Google Wallet and Android Pay), as well as proprietary offerings from banks including Chase and Softbank. Many leading retailers have been refining their AR offerings for some time, and the results have been striking. When multiple brands are doing this at the same time, they’re slashing their profit margins too, which means they’ll need to sell more products to earn the same amount of profit as their competitors. Or find out you need to spend an additional $399 a month to sync your inventory to Amazon and dropship products. Here’s how you could break out your campaigns: men’s sweaters, men’s shirts, and men’s pants.. - Localdudesmarketing.com