How to Sell on Amazon: 6 Tips for Starting your own Store to Sell Online

How to Sell on Amazon: 6 Tips for Starting your own Store to Sell Online

You’ll often hear digital marketers talk about user experience, which is typically abbreviated as UX. One popular strategy is using the ad platform Google Shopping, which shows users products related to their Google searches-and when that user clicks on an item, they are ushered directly to the seller’s site.

Ruba Aramouny, owner and strategic director of Solid Marketing, suggested using Google’s showcase shopping ads to help attract top-of-funnel traffic at a lower cost. Now you are able to see all of the advantages to online marketing, you have to figure out how to combine this in your business. The stats you see above make it plain. “In narrowing our audience, we see a drop in overall clicks, but a huge uptick in CTR and conversions-a win-win-win situation in terms of budget and ROI,” she said. Set an entertainment budget and try to stay within it - this is one of the budget categories that's tough to stay within for many people. “By adding rich snippets, you help Google put your products in front of the right people for the right search terms,” said Beth Kearsley operations assistant at search marketing agency Tao Digital.

“Whereas everyone is coming at people in email, Google search and social, people aren’t being inundated with marketing messages via text or push,” he said. Before you enter in some type of online marketing or promotional programs, make sure to evaluate the pros and cons of every program. In the case of your ecommerce website, a good UX enables your site visitors to quickly find the product information they need and to make purchases when they’re ready. If you bury key product details in the darkest corners of your site and make prospects jump through a series of hoops to make purchases, you’re not offering a good UX. “What makes Showcase ads so interesting is that you can bid lower than you typically would on a traditional Shopping ad, while showing prospects a wide variety of products and images,” she said. As evidenced by the rollout of shopping for Instagram Stories in the fall of 2018 and the anticipation of the same within Facebook Stories, the days of “link in bio” are very much numbered.

And they work. Nikki Bisel, founder of digital marketing consultancy and agency Seafoam Media, said Google Shopping campaigns have resulted in as much as a 200% increase in conversion rate and click-through rate (CTR) by targeting consumers who have already interacted with a given brand by putting products in their carts or browsing product categories. For his part, Kent Lewis, president and founder of digital marketing agency Anvil Media, said brands should add structured markup language, which is also known as schema, to the backend of their product pages to help search engines index them properly. Chances are you have been doing some sort of marketing for your B2B business, but marketing your products (and reaching the right audience) from an ecommerce perspective is vastly different than traditional means. This simply means the visitor fills out some requested information at the merchant site, which the merchant site may use as a sales lead or sell to another company as a sales lead. By following these tips, you’ll be able to find and sell products that are in demand now and continue to be popular into the future. Although you can expect to convert Google shoppers at a higher rate, you’ll have to pay a premium for it.

In order to do so, you’ll need to keep an eye on the latest ecommerce statistics to stay up-to-date with industry standards. It can also tell them when to expect it based on their shipping address and order information. For lots more information on mobile communications technology, look at the links on the next page. And, because this makes it easier for the search engine to know the information on a given page, there’s potential for a rankings boost, too. Boost your product up the listings and, unlike many artificial methods of visibility inflation, it’s going to work. That’s because they effectively pre-vet potential customers by showing the product image and the price, so advertisers only get highly targeted clicks. This feature allows advertisers to group related products together to help introduce a brand to users searching with more generic product terms. And by the way: Bing users tend to be middle-aged an affluent. Whereas the average Google Shopping CPA is $38.87, the average Bing Shopping CPA is only $23.05. If that sounds like your buyer persona, Bing Shopping is a no-brainer. “This is extremely easy to implement on platforms like Shopify or WooCommerce,” he added. “For ecommerce and local-based companies, this will be the ideal opportunity to capitalize on long-tail keywords without unnaturally stuffing them into their content,” she added.