Online Marketing Tip: Be Consistent

Online Marketing Tip: Be Consistent

Most of the ­devices we refer to as jet packs are actually rocket packs, sometimes called rocket belts. So, when interests such as a favorite childhood snack or television show are combined with makeup and beauty, joining the existing audiences of both brands together in a marketing move called co-branding, more customers are attained with a potential reach - even appealing to those who wouldn’t typically be interested in makeup.

Market analysis by AdNews revealed that collaborations in any industry were up to “30 times cheaper than digital advertising” due to the ability to tap into already existing audiences. It’s not just large brands taking advantage either: With digital advertising becoming an ever more convoluted space, co-branding with influencers is a new, effective way of combining two sets of audiences and generating excitement as well as sales and brand following. Likewise, this past January, the Hershey Corporation coordinated with the Korean beauty brand Etude House to create chocolate bar-themed products. This business model was fully utilized by both Cheetos and Hershey. Cheetos captured enthusiasm amongst consumers were the newly released Cheetos-themed eyeshadow and bronzer palettes as well as an XXTRA Flamin’ Hot lip gloss kit. Brands such as Coca Cola have partnered with eyeshadow giant, Morphe.

This continuing desire for personalization and connection with brands has allowed a new form of hyper-personalization to blossom in the beauty ecommerce industry thanks to AI technology and a two way, data-driven conversation. Technology had yet to catch up with their ideas. Using technology to help customers fulfill their needs allows for brand loyalty and repeated sales. The next step is to tell them the solution and position your brand as the solution (product-aware). Obviously, if the customer is unable to perform these tasks, they won’t be able to get the full experience your brand has to offer. Adding trust badges, such as the Verisign trust badge can help build customer trust. These new values of transparency and relatability pave the perfect path for the up-trend of the just as influential micro-influencer, who consumers often feel they can build a personal connection with through regular, more personalized interaction. In the highly competitive beauty ecommerce industry, hyper-personalization is a way of ensuring brands can stand out by allowing consumers to make informed decisions based on their preferences, not flooding them with endless options.

Amazon UK, eBay UK and Asos are among the country’s leading online brands. When people see a recognizable brand, it helps them feel more confident - that’s why accepted payment badges are so effective. You check the price of that stock on the quote screen and see that it costs $20.40 to buy it at this moment. That means as an ecommerce seller, you may not need to store or ship your products, nor will you have to worry about upfront costs. While color may make graphs and charts look more exciting, in many cases, the information will still be clear in black and white. While some critics said the price tag was too high, the demand for the Kindle soon depleted Amazon's stock of the device. While that means some projects may take longer to complete because of this delay, it also makes it easier for people working in different time zones to collaborate since they don't all have to be online at the same time. Some products may have compatibility issues with others, making it challenging for cable companies to deliver reliable service.

Possibly the most well-known SSL badge is from Symantec - you may recognize them better as Norton, VeriSign or LifeLock. Because the trust seal company has agreed to place their badge on your website, customers will know that all the processes taking place are safe and secure. Trust badges could be the key to increasing your eCommerce conversions. You can also get trust badges that are recognized the world over from PayPal and Shopify. So any potential customers will need to be sure they can trust you and that you take their data security seriously. By letting your customers know that they can receive and return any products ordered without any additional fees, you take away some of the perceived risks of ordering from an online store. One company utilizing data to make a personal connection is Prose, whose customers take a 25-question online quiz in order to determine their best custom formulations and product regimens. Questions range from hair type and scalp conditions to environment and lifestyle habits and lead to 135 data points that the company can use.